There is simply a disparity in the amount of financial risk being taken by the parties involved and the price needs to reflect that. That’s not to say that the logo design for the mom and pop shop is any less important, or has to look any less amazing, than the logo for the large corporation. With this being the case, it makes a lot of sense that measures need to be taken to mitigate this risk, which costs time and resources. A logo design that doesn’t resonate with their target audience could cost them a lot of customers, and a lot of money (this was on full display with The Gap’s logo re-design faux pas). The millions of dollars generated for the large corporation due to the new logo design could very easily go the other way. That brings us to the last point, something that doesn’t get brought up enough in the realm of logo design: risk. It’s also apparent that a logo for a large corporation will provide more value than that of a logo for a mom and pop shop, as the logo for the corporation will be seen by a much larger audience and even a 0.5% increase in revenue due to the new look could amount to millions of dollars. It probably goes without saying that creating a logo for a large corporation will amount to more work as there will be more research involved, more standards to uphold, more meetings, and more levels of approval.

A logo for a mom and pop shop shouldn’t cost as much as a logo designed for a huge corporation due to the amount of work necessary, the value provided to the company, and the risk involved. The reason that there isn’t a straightforward answer to how much a logo should cost is because logos should vary greatly in price from client to client and designer to designer.

Logo design price